Mirra is an AI wellness guide for reflection, journaling, mood check-ins, guided exercises, book summaries, focus sounds, and everyday emotional support. Small disclaimer if there is space: Mirra is not a licensed therapist, medical provider, crisis service, or emergency service.

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Privacy Policy

Mirra Privacy Policy

Effective Date: June 10, 2026

Mirra (“Mirra,” “we,” “our,” or “us”) provides emotional wellness support, AI-guided reflection, journaling, mood check-ins, voice-based features, optional camera-assisted reflection, guided exercises, book summaries, focus sounds, and related services through the Mirra mobile application, website, and related services.

This Privacy Policy explains what information we collect, how we use it, when we may share it, who certain information may be sent to, and the choices available to you.

Mirra is not a licensed therapist, medical provider, crisis service, or emergency service. Mirra does not provide medical advice, diagnosis, or treatment. If you are in immediate danger or experiencing a crisis, call emergency services or contact a crisis hotline in your area.

Who Mirra Is For

Mirra is intended for users age 18 and older. We do not knowingly allow children under 18 to use Mirra or provide personal information through Mirra.

If we learn that we have collected personal information from someone under 18, we will take reasonable steps to delete that information.

Information We Collect

We may collect different types of information depending on how you use Mirra.

Account and Contact Information

We may collect:

Name, if you choose to provide it
Preferred name
Email address from sign-in
Login details or authentication information
Optional emergency contact details if you choose to provide them
Other contact information you choose to provide

Profile and Wellness Information

We may collect profile and self-reported wellness information you choose to share, such as:

Date of birth
General location, such as country, state, region, or city
Language and timezone preferences
Personal preferences
Wellness goals
Mood check-ins
Journal reflections
Crisis or support planning information
Self-reported emotional wellness information
Selected AI guide persona
Profile sharing preferences
Other information you choose to share inside Mirra

User Content

We may collect content you create, upload, save, or provide in Mirra, including:

Chat messages
AI support sessions
Saved sessions
Journal entries
Saved reflections
Written responses
Voice transcripts
Images, videos, or attachments you choose to upload
Guided exercise activity
Favorites and completion status
Book summary activity
Focus sound activity
Daily motivation or recommendation activity

Voice, Audio, Camera, Photo, and Location Data

If you choose to use certain features, Mirra may request access to:

Microphone input for voice conversations, dictation, journaling, or voice-based wellness sessions.

Speech input or voice transcripts for transcription and AI-supported responses.

Camera input for optional camera-assisted reflection features, including Emotion Mirror.

Photo library access for optional journal attachments or media uploads.

General location information for profile personalization or location-aware resources.

These permissions are only requested when needed for a feature you choose to use. You can turn these permissions off in your device settings.

Device, Diagnostic, and Technical Information

We may collect technical information needed to operate, protect, and improve Mirra, such as:

App version
Device type
Operating system version
General diagnostic or crash information
Service configuration
Performance data
Feature usage data
Push notification token, if notifications are enabled

How We Use Information

We may use your information to:

Provide, operate, and improve Mirra
Create and manage your account
Personalize your in-app experience
Support AI conversations, journaling, voice features, mood check-ins, reflection tools, guided exercises, book summaries, focus sounds, and recommendations
Generate responses, summaries, daily motivation, reflection support, exercises, and personalized wellness content
Use profile, guide, mood, journal, and session context when enabled to make support feel more personal
Transcribe voice input when you choose voice features
Generate spoken audio when you choose voice or narration features
Maintain app security and reliability
Troubleshoot bugs and improve performance
Send notifications you choose to receive
Respond to support or privacy requests
Comply with legal obligations
Protect the rights, safety, and security of Mirra, our users, and others

Sensitive Information

Because Mirra is an emotional wellness app, some information you choose to provide may be sensitive. This may include self-reported emotional wellness information, journal reflections, mood check-ins, support planning information, crisis-related information, voice transcripts, or other personal details you choose to share.

We use this information only as needed to provide Mirra’s features, personalize your experience, improve safety, operate the app, and support your requested services.

You should not share information with Mirra that you do not want processed as part of your app experience.

AI Data Sharing and Permission

Mirra uses third-party AI and voice services to provide core app features. Before enabling AI features that send personal data to third-party AI services, Mirra asks for your permission in the app.

If you give permission and use AI-supported features, Mirra may send certain information to third-party providers, including OpenAI and ElevenLabs, through Mirra’s backend or proxy services.

Information Sent to OpenAI

Mirra uses OpenAI to generate AI responses, summaries, recommendations, personalization, and embeddings that support memory, search, or related AI features.

When you use AI features, Mirra may send OpenAI:

Text you type into Mirra
Voice transcripts created from your speech
Recent conversation context
Selected guide or persona context
Mood check-ins or journal context used for the feature you request
Wellness goals or preferences used for personalization
Saved profile details only if you have allowed profile sharing for AI personalization
Text used to create embeddings for memory, search, recommendations, or personalization

If profile sharing is turned off, Mirra does not include your stored profile details in OpenAI prompts. Your active messages, transcripts, and requested feature context may still be processed by OpenAI when you use AI features.

Information Sent to ElevenLabs

Mirra uses ElevenLabs for voice features, including text-to-speech and speech-to-text.

For text-to-speech, Mirra may send ElevenLabs:

Text to be converted into spoken audio
Voice ID
Model ID
Voice settings
Playback or generation settings needed to create audio

For speech-to-text, Mirra may send ElevenLabs:

Microphone audio or audio chunks
Speech model settings
Language settings
Timestamp or transcription settings
Related speech metadata needed to transcribe your voice

ElevenLabs returns generated audio or transcripts so Mirra can provide the voice feature you requested.

Mirra Backend and Proxy Services

Mirra may route AI, voice, transcription, authentication, storage, and service requests through Mirra-operated backend or proxy services. These services help protect API keys, operate the app, secure requests, process responses, and connect Mirra to service providers.

How Voice, Camera, and AI Features Work

Some Mirra features may process text, voice, camera-based cues, or other user-provided inputs to generate responses and personalized wellness support.

If you choose to use voice, camera, or AI-supported features:

Your inputs may be processed to provide the requested functionality
Voice content may be transcribed or processed for app features
Spoken audio may be generated from text responses
Camera input may be used only for optional camera-assisted reflection features you choose to activate, such as Emotion Mirror
Camera-assisted reflection may use broad visual cues to support reflection
AI responses may be generated using your conversations, preferences, selected guide, mood check-ins, journal activity, or wellness goals
We do not use these features for third-party advertising or cross-app tracking

Camera-assisted reflection is not designed to diagnose your emotions, judge your appearance, identify your age, body, clothing, or provide surveillance-style monitoring.

You can manage microphone, camera, speech, photo, and location permissions through your device settings.

How We Share Information

We do not sell your personal information.

We may share information only in limited situations, including the following.

Service Providers

We may share information with trusted vendors and service providers that help us operate Mirra, such as providers supporting:

Cloud infrastructure
Authentication
Data storage
AI or language processing
Voice generation
Speech transcription
Customer support
Email delivery
Notifications
Analytics or diagnostics
App performance
Security, reliability, and fraud prevention

These providers may process information on our behalf only as needed to provide services to Mirra. We require service providers to use appropriate safeguards and to protect personal information in a manner consistent with this Privacy Policy and applicable law.

Specific Providers We May Use

Mirra may use the following providers or services:

OpenAI for AI response generation, summaries, recommendations, personalization, and embeddings.

ElevenLabs for voice generation and speech transcription.

AWS Amplify and Amazon Web Services for authentication, cloud infrastructure, account operations, and data storage.

Apple for Sign in with Apple, App Store distribution, system permissions, and push notification delivery.

Open Library, Google Books, publisher image hosts, or other cover image providers for book covers and book metadata.

Mirra backend or proxy services to securely route requests, protect API keys, and operate app features.

If Mirra adds or changes material service providers in the future, we may update this Privacy Policy.

Book and Media Providers

Book summary features may request cover images or book metadata from third-party sources such as Open Library, Google Books, publisher image hosts, or other cover image providers.

These requests may include book titles, authors, ISBNs, cover image URLs, and standard technical request information. Mirra does not use these requests for third-party advertising tracking.

Legal and Safety Reasons

We may disclose information if we believe it is reasonably necessary to:

Comply with applicable law, legal process, government request, or court order
Enforce our terms or policies
Investigate fraud, abuse, or security issues
Protect the rights, safety, and security of Mirra, our users, or others

Business Transfers

If Mirra is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that process.

Data Storage and Security

We use reasonable administrative, technical, and organizational safeguards designed to help protect your information.

Mirra uses encryption in transit and may use encrypted local storage for sensitive profile data stored on your device.

Other app data, such as mood logs, saved reflections, media attachments, cached content, saved sessions, favorites, completion status, or recommendation activity, may be stored locally or through cloud and service providers depending on the feature.

Some information may also be processed or stored using secure cloud infrastructure and trusted service providers.

Even with safeguards in place, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

Retention

We retain information for as long as reasonably necessary to:

Provide Mirra
Maintain account functionality
Personalize your experience
Support business and operational needs
Comply with legal obligations
Resolve disputes
Enforce agreements
Maintain security and prevent abuse

Retention periods may vary depending on the type of information, how the feature is used, and legal or operational requirements.

Your Choices

Depending on how you use Mirra, you may be able to:

Review or update certain profile information inside the app
Choose whether saved profile information can be used in AI sessions
Grant or decline AI data sharing permission
Disable notifications in your device settings
Revoke camera, microphone, speech, photo, or location permissions in your device settings
Delete content you create in certain parts of the app
Request account deletion or data deletion by contacting us
Stop using Mirra at any time

If you request deletion, we may retain limited information where necessary for legal, security, fraud prevention, compliance, backup, or safety purposes.

For privacy requests, contact us at info@mirrasupport.com.

International Use

Mirra may be operated and supported using service providers in the United States and other countries. By using Mirra, you understand that your information may be processed in countries other than where you live, subject to applicable law.

Third-Party Services

Mirra may rely on third-party tools, platforms, app stores, AI providers, voice or transcription providers, cloud hosting providers, analytics or diagnostic tools, book metadata providers, or other hosted services to provide functionality.

These third-party services may process information according to their own terms and privacy practices where applicable. We encourage you to review their privacy policies.

No Third-Party Advertising Tracking

Mirra does not sell your personal information.

Mirra is not designed to use your personal information for third-party advertising or cross-app tracking.

If this changes in the future, we will update this Privacy Policy and related disclosures as required.

Crisis and Safety Resources

Mirra is not a crisis service, emergency service, or human monitoring service.

If your words suggest urgent risk, Mirra may show crisis resources and safety reminders. Mirra may encourage you to contact emergency services, 988, Crisis Text Line, or a trusted person.

Mirra does not monitor emergencies, contact others for you, call hotlines for you, dispatch emergency services, or replace real-time human crisis support.

If you are in immediate danger or may harm yourself or someone else, call emergency services or contact a crisis hotline right away.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may update the effective date above and take additional steps as appropriate.

Your continued use of Mirra after an updated Privacy Policy becomes effective means the updated policy applies going forward.

Contact Us

If you have questions about this Privacy Policy, privacy practices, or data deletion requests, contact us at:

Mirra Support
Email: info@mirrasupport.com
Website: mirrasupport.com